Master in Business Analytics

This programme aims to produce competitive graduates with intellectual, creative and cognitive skills and a strong entrepreneurial spirit necessary for the growing business sector. It seeks to further enhance students’ knowledge and skills in the field of business and analytics, providing a solid grounding in data-driven decision-making for strategic advantage.

Graduates will develop proficiency in data analytics tools, business intelligence systems, and predictive and prescriptive analytics techniques to solve real-world business challenges and support evidence-based management practices.

Minimum Entry Requirements

- A Bachelor’s degree (Level 6 Malaysian Qualifications Framework, MQF) in related fields with a minimum CGPA of 2.50 as accepted by the HEP Senate; OR

- A Bachelor’s degree (Level 6, MQF) in related fields with a minimum CGPA of 2.00 and not meeting CGPA of 2.50 can be accepted, subject to a rigorous internal assessment; OR

- A Bachelor’s degree (Level 6, MQF) in non-related fields with a minimum CGPA of 2.00 as accepted by the HEP Senate and with relevant working experience, subject to a rigorous internal assessment; OR

- A Bachelor’s degree (Level 6, MQF) in non-related fields with a minimum CGPA of 2.00 as accepted by the HEP Senate and without relevant working experience, subject to passing pre-requisite courses; OR

- Other equivalent/related qualifications to a Bachelor’s degree (Level 6, MQF) recognised by the Malaysian Government.

English Language Requirements

1) Malaysian Students

- MUET Band 4.0/ IELTS Band 6.0/ CEFR Mid B2/ TOEFL iBT 60/ equivalent; OR

- Exemption of English Language requirement if the medium of instruction during Bachelor studies was in English

2) International Students

- IELTS Band 6.0/ CEFR Mid B2/ TOEFL iBT 60/ equivalent; OR

- Exemption of English Language requirement if the medium of instruction during Bachelor studies was in English

• Taught Courses:
  • Management & Business Analytics
  • Business Statistics for Analytics
  • Business Intelligence Systems
  • Data Storytelling & Visualization
  • Research Methodology
  • Predictive Analytics for Business
  • Prescriptive Analytics for Decision Making
  • Elective I
• Project:
  • Project Paper

Graduates of this programme will be equipped with advanced analytical, strategic and managerial skills to thrive in data-driven industries. Potential career paths include:

• Supply Chain Manager
• Operations Director
• Business Analyst
• Business Intelligence Engineer
• Business Development Executive/Manager
• Business Consultant
• Data Analyst
• Researcher
• Risk Manager/Analyst
• Data Scientist
• Analytics Project Lead
• Marketing Director
• R&D Specialist
• Internal Auditor
• Project Manager